Posted: Nov 04 2010


“The concept of tying a scarf seems like such a simple task, but actually faced with styling the winter accessory, it can be difficult to get it right — not to mention to stay that way between the time you leave your apartment and get to work in the morning. Necessity or not, there’s no excuse for wearing your scarf in a disheveled sort of way. Enough of this French women are way chicer than American stereotype — if they can style their scarves with effortless appeal every single day of their lives, then so can I. To prove this point, I went to the ladies behind my new favorite scarf brand, We Are Owls, just in time before the chilly weather hit.
Connie Lui, Emily Chen and Ling Chen, all friends and co-founders of the brand (Emily and Ling are also cousins) started the concept for We Are Owls about one year ago. Their first collection officially launched for Fall 2010, with their gorgeous over-sized scarves in prints that make you want to study them from up close just to take in every detail. I figured the design savvy threesome would be the perfect ladies to help me solve this scarf dilemma, so I visited the Globe Showroom for a day to get a few tips on mixing up your average scarf in five different ways.” —StyleCaster

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