Posted: Aug 31 2010

“We're not ill-wishing warm-weather days, but here at the office we can't stop dreaming about our fall wardrobes. With September issues as far as the eye can see, it’s hard not to circle trenches, sweaters, and boots that we want in heavy autumn rotation. But even if the recession has dampened your fiscal fashion ambition, we’ve got a suggestion that will update your look in a flash all fall long. The tip? New line, We Are Owls, a range of 100% cashmere, printed scarves that go with just about everything. The kids behind the label, cousins Ling and Emily Chen and their friend Connie Lui, originally met at NYC’s LaGuardia High School and stayed friends throughout their tenure at design school. Once the real-world hit them, they momentarily parted ways, all the while surreptitiously meeting up at night after work in the L.E.S. studio apartment they all shared to plot this new line—hence the reference to owls. Hoot hoot.” —Refinery29

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